January 13, 2025

The Role of Running in the Attention Economy of an IT Driven World

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Author: Alex Hetherington, MCMO Race Director

In a fast-paced world increasingly dominated by information technology, where emails, notifications, and constant updates vie for our attention, running offers a unique antidote. The IT platform and social media attention economy thrives on capturing and redirecting focus, often at the expense of our mental and physical well-being. Running, however, empowers us to reclaim and strengthen focus, fostering both wellness and productivity.

A Break from Digital Overload

Technology is designed to hook us, leaving little room for mental stillness. Running, by contrast, provides a break from screens and an opportunity to disconnect. The rhythmic motion of running can mimic meditation, helping to quiet the mind and reduce stress.

Boosting Mental Clarity and Creativity

Studies show that aerobic exercise, like running, enhances cognitive function. Many professionals report their best ideas emerge mid-run. The act of moving through space and the steady release of endorphins clears mental clutter, opening the door for fresh perspectives and creative problem-solving.

Balancing Sedentary Work Lives

Sitting for hours in front of a computer can lead to a host of health problems, from back pain to cardiovascular issues. Running counteracts these effects, improving cardiovascular health, strengthening muscles, and enhancing overall fitness.

A Sustainable Routine in a Chaotic World

In a professional world where burnout is common, running provides a sense of control and balance. Its simplicity—requiring nothing more than a pair of shoes—makes it accessible and sustainable. Whether it’s a morning run to jumpstart the day or a few evening miles to unwind, this practice becomes a grounding ritual. As we navigate the relentless notification and response demands of an IT-driven workplace, running reminds us of the power of movement to restore our focus, health, and humanity. In stepping away from the digital frenzy and embracing the open road or trail, we find a pathway to a more centered and productive self.

Register for the Marine Corps Marathon Weekend

Recognized for impeccable organization on an iconic course managed by the US Marines in Arlington, VA and the nation’s capital, the Marine Corps Marathon is one of the largest marathons in the US and the world. Known as ‘the best marathon for beginners,’ the MCM is the largest marathon in the world that doesn’t offer prize money, earning its nickname, “The People’s Marathon.” The weekend also offers the MCM10K and MCM50K.