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The Role of Running in the Attention Economy of an IT Driven World
Author: Alex Hetherington, MCMO Race Director In a fast-paced world increasingly dominated by information technology, where emails, notifications, and constant updates vie for our attention, running offers a unique antidote. The IT platform and social media attention economy thrives on capturing and redirecting focus, often at the expense of our mental and physical well-being. Running, […]
New Year’s Running Resolution: Focus on Experience and Consistency
Author: Alex Hetherington, MCMO Race Director As the New Year begins, many runners set ambitious goals: hitting personal bests, increasing mileage, or chasing new achievements. While these objectives can be motivating, this year, consider a different approach—focusing more on the experience and consistency of running, and less on the comparables and data points. By doing […]